Advertisers targeting consumers in regional Australia will for the first time have access to a new reach and frequency tool for regional radio.

Radio has retained its place as the most used audio platform, while awareness and use of podcasts has increased steadily over the past year, and ownership of smart

Commercial radio audiences reached an all-time high in 2018 and have grown by 12% over the past five years and by 22% over the past decade, according to Commercial Radio Australia’s annual listening summary.