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Why Use Radio?
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Surveys

Survey 1
Survey 2

Survey 8
Survey 7
Survey 6
Survey 2
Survey 1

Survey 8

Canberra

Newcastle
Canberra
Gold Coast

Canberra
Newcastle
Gold Coast

WA

Research & Insights
- Radio Advertising Effectiveness A collection of studies that explore the effect of advertising on radio audiences behaviours and attitudes.
- Major Research
  - Share of Audio This study explores Australians' love of audio and what platforms make up the more than 3 hours spent consuming audio daily.
    
    2019
    2018
    2017
    2016
  - Infinite Dial Australia Explores the penetration of online digital audio and social media and looks at the adoption of technologies.
    
    2020
    
    2019
    
    2018
    
    2017
- Other Research & Insights
  - Power of Radio Commercial Radio Australia's bi-annual deck of the latest radio listening figures and industry research.
  - COVID-19 Research Research commissioned by the commercial radio industry to provide data to the market, while the official radio surveys were on hold.
    
    GfK Radio Pulse study
    GfK Radio Effectiveness Study – COVID-19 (Federal Government)
  - GfK Radio Insights A quarterly study of radio listeners designed to add further behavioural context to the ratings and traditional radio listening.
  - FCT Reporting Finding Consumer Trends reports explore regional listeners' attitudes to better understand their buying behaviour around select categories.
  - Nielsen Consumer Insights These reports segment and analyse radio listeners by their attitudes and behaviors in relation to specific categories.
  - Category Reports A profile of commercial radio listeners in relation to specific topics, based on metro survey data.
- Australian Podcast Ranker
  - Australian Podcast Ranker A monthly snapshot of Australia’s most popular podcasts to help guide brands and agencies on where to advertise.
    
    2021
    2020
    2019
- Case Studies
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