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Tools & Resources
Gold Standard
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Research & Insights
Radio Advertising Effectiveness
A collection of studies that explore the effect of advertising on radio audiences behaviours and attitudes.
Brand Building
Radio Alive 2020
Radio Alive (2017- early 2020)
Hear it From A Friend (2013)
Economically Sound (2009)
Marketers Use Radio Phase 1 (2010)
Time and Place (2007)
Advertising Effectiveness (2006)
Brand Search and Purchase
Radio. It's a Love Thing (2014)
Australia's Listening Phase 2 (2010)
Radio + Online - We Just Click! (2008)
Connect with Radio (2012)
ROI
Engagement
Major Research
Share of Audio
The Share of Audio study explores Australian's love of audio and what platforms make up the more than 3 hours spent consuming audio daily.
2019
2018
2017
2016
Infinite Dial
The Infinite Dial Australia explores the penetration of online digital audio and social media in Australia and looks at the adoption of technologies.
2020
2019
2018
2017
Other Research & Insights
Power of Radio
Commercial Radio Australia's bi-annual deck provides an overview of the latest radio listening figures and industry research.
COVID-19 Research
Research commissioned by the commercial radio industry to provide data to the market, while the official radio surveys are on hold.
GfK Radio Pulse study
GfK Radio Effectiveness Study – COVID-19 (Federal Government)
GfK Radio Insights
A quarterly study of radio listeners designed to add further behavioural context to the ratings and traditional radio listening.
FCT Reporting
Finding Consumer Trends reports explore regional listeners' attitudes to better understand their buying behavior around selected categories.
Nielsen Consumer Insights
These reports segment and analyse radio listeners by their attitudes and behaviors in relation to specific categories.
Category Reports
A profile of commercial radio listeners in relation to specific topics, based on metro survey data.
Australian Podcast Ranker
Australian Podcast Ranker
The Australian Podcast Ranker is a monthly snapshot of Australia’s most popular podcasts to help guide brands and agencies on where to advertise in podcasting.
2020
2019
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Case Studies
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