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Surveys
Metropolitan Surveys
2019
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2016
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2014
DAB+ Metropolitan Surveys
2019
2018
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2015
Major Regional Surveys
2019
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2015
2014
Regional Surveys
2019
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2015
2014
Tools & Resources
Gold Standard
Survey 8
Canberra
Newcastle
Gold Coast
WA
Research & Insights
Radio Advertising Effectiveness
A collection of studies which go beyond audience measurement and explore the effect of advertising on radio audiences behaviours and attitudes.
Brand Building
Radio Alive (2017-2020)
Hear it From A Friend (2013)
Economically Sound (2009)
Marketers Use Radio Phase 1 (2010)
Time and Place (2007)
Advertising Effectiveness (2006)
Brand Search and Purchase
Radio. It's a Love Thing (2014)
Australia's Listening Phase 2 (2010)
Radio + Online - We Just Click! (2008)
Connect with Radio (2012)
ROI
Radio Drives ROI (2015)
Engagement
Engage with Radio Phase 1 (2011)
Engage with Radio Phase 2 (2011)
Major Research
Share of Audio
The Share of Audio study explores Australian's love of audio and what platforms make up the more than 3 hours spent consuming audio daily.
2019
2018
2017
2016
Infinite Dial
The Infinite Dial Australia explores the penetration of online digital audio and social media in Australia and looks at the adoption of technologies.
2019
2018
2017
Other Research & Insights
GfK Radio Insights
GfK Radio Insights is a quarterly study of radio listeners designed to add further behavioural context to the ratings and traditional radio listening.
2019
2018
2017
2015
2014
FCT Reporting
Finding Consumer Trends reports explore regional listeners' attitudes to better understand their buying behavior around selected categories.
Nielsen Consumer Insights
Nielsen Consumer Insights reports segment and analyse radio listeners by their attitudes and behaviors in relation to specific categories.
Category Reports
Category Reports provide a profile of commercial radio listeners in relation to specific topics, based on metro survey data
Nielsen ROI Study
Nielsen ROI investigates radio’s return on ad spend in four retail categories. The study reveals why radio continues to play a significant role in the media mix.
Australian Podcast Ranker
Australian Podcast Ranker
The Australian Podcast Ranker is a monthly snapshot of Australia’s most popular podcasts to help guide brands and agencies on where to advertise in podcasting.
2020
2019
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Case Studies
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Major Regional Markets
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Survey 1
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Metropolitan Surveys
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Major Regional Surveys
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