Radio Alive - Surveys

Radio Advertising Effectiveness A collection of studies that explore the effect of advertising on radio audiences behaviours and attitudes.
Major Research
- Share of Audio This study explores Australians' love of audio and what platforms make up the more than 3 hours spent consuming audio daily.
  - 2019
  - 2018
  - 2017
  - 2016
- Infinite Dial Australia Explores the penetration of online digital audio and social media and looks at the adoption of technologies.
  - 2020
  - 2019
  - 2018
  - 2017
Other Research & Insights
- Power of Radio Commercial Radio Australia's bi-annual deck of the latest radio listening figures and industry research.
- COVID-19 Research Research commissioned by the commercial radio industry to provide data to the market, while the official radio surveys were on hold.
  - GfK Radio Pulse study
  - GfK Radio Effectiveness Study – COVID-19 (Federal Government)
- GfK Radio Insights A quarterly study of radio listeners designed to add further behavioural context to the ratings and traditional radio listening.
- FCT Reporting Finding Consumer Trends reports explore regional listeners' attitudes to better understand their buying behaviour around select categories.
- Nielsen Consumer Insights These reports segment and analyse radio listeners by their attitudes and behaviors in relation to specific categories.
- Category Reports A profile of commercial radio listeners in relation to specific topics, based on metro survey data.
Australian Podcast Ranker
- Australian Podcast Ranker A monthly snapshot of Australia’s most popular podcasts to help guide brands and agencies on where to advertise.
Case Studies

Major Regional Markets

Newcastle


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Major Regional Markets

Newcastle