Radio Alive - Surveys

Radio Advertising Effectiveness A collection of studies which go beyond audience measurement and explore the effect of advertising on radio audiences behaviours and attitudes.
Share of Audio The Share of Audio study explores Australian's love of audio and what platforms make up the more than 3 hours spent consuming audio daily.
- 2019
- 2018
- 2017
- 2016
GfK Radio Insights GfK Radio Insights is a quarterly study of radio listeners designed to add further behavioural context to the ratings and traditional radio listening.
- 2019
- 2018
- 2017
- 2015
- 2014
Other Research & Insights
- Infinite Dial The Infinite Dial Australia explores the penetration of online digital audio and social media in Australia and looks at the adoption of technologies.
- FCT Reporting Finding Consumer Trends reports explore regional listeners' attitudes to better understand their buying behavior around selected categories.
- Nielsen Consumer Insights Nielsen Consumer Insights reports segment and analyse radio listeners by their attitudes and behaviors in relation to specific categories.
- Category Reports Category Reports provide a profile of commercial radio listeners in relation to specific topics, based on metro survey data
- Nielsen ROI Study Nielsen ROI investigates radio’s return on ad spend in four retail categories. The study reveals why radio continues to play a significant role in the media mix.

Major Regional Markets