Radio Alive
Commercial Radio Australia
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  • Why Use Radio?
  • Advertise On Radio
    • How is radio planned?
    • Radio for your business
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  • Surveys
    • Metropolitan Surveys
      • 2021
      • 2020
      • 2019
      • 2018
      • 2017
    • DAB+ Metropolitan Surveys
      • 2021
      • 2020
      • 2019
      • 2018
      • 2017
    • Major Regional Surveys
      • 2021
      • 2020
      • 2019
      • 2018
      • 2017
    • Regional Surveys
      • 2021
      • 2020
      • 2019
      • 2018
      • 2017
    • Tools & Resources
      • Gold Standard
    • Survey 1
    • Survey 2
    • Survey 8
    • Survey 7
    • Survey 6
    • Survey 2
    • Survey 1
    • Survey 8
    • Canberra
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    • Canberra
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  • Research & Insights
    • Radio Advertising Effectiveness A collection of studies that explore the effect of advertising on radio audiences behaviours and attitudes.
      • Brand Building
        • Radio Alive 2020
        • Radio Alive ('17-'20)
        • Hear it from a Friend ('13)
        • Economically Sound ('09)
        • Marketers Use Radio ('10)
        • Time and Place ('07)
        • Advertising Effectiveness ('06)
      • Brand Search and Purchase
        • Radio. It's a Love Thing ('14)
        • Australia's Listening ('10)
        • Radio + Online - We Just Click! ('08)
        • Connect with Radio ('12)
      • ROI
      • Engagement
    • Major Research
      • Share of Audio This study explores Australians' love of audio and what platforms make up the more than 3 hours spent consuming audio daily.
        • 2019
        • 2018
        • 2017
        • 2016
      • Infinite Dial Australia Explores the penetration of online digital audio and social media and looks at the adoption of technologies.
        • 2020
        • 2019
        • 2018
        • 2017
    • Other Research & Insights
      • Power of Radio Commercial Radio Australia's bi-annual deck of the latest radio listening figures and industry research.
      • COVID-19 Research Research commissioned by the commercial radio industry to provide data to the market, while the official radio surveys were on hold.
        • GfK Radio Pulse study
        • GfK Radio Effectiveness Study – COVID-19 (Federal Government)
      • GfK Radio Insights A quarterly study of radio listeners designed to add further behavioural context to the ratings and traditional radio listening.
      • FCT Reporting Finding Consumer Trends reports explore regional listeners' attitudes to better understand their buying behaviour around select categories.
      • Nielsen Consumer Insights These reports segment and analyse radio listeners by their attitudes and behaviors in relation to specific categories.
      • Category Reports A profile of commercial radio listeners in relation to specific topics, based on metro survey data.
    • Australian Podcast Ranker
      • Australian Podcast Ranker A monthly snapshot of Australia’s most popular podcasts to help guide brands and agencies on where to advertise.
        • 2021
        • 2020
        • 2019
    • Case Studies
  • Find a Station
  • RadioMATRIX

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  • Home
  • Why Use Radio?
  • Advertise On Radio
    • How is radio planned?
    • Radio for your business
    • Request a free radio plan
    • Commercial Radio Coverage
  • Surveys
    • Tools & Resources
      • Gold Standard
  • Research & Insights
    • Radio Advertising Effectiveness
    • Major Research
      • Share of Audio
        • 2019
          • Share of Audio 2019
        • 2018
          • Share of Audio 2018
        • 2017
          • Share of Audio 2017
        • 2016
          • Share of Audio 2016
      • Infinite Dial Australia
        • 2020
        • 2019
        • 2018
        • 2017
    • Other Research & Insights
      • Power of Radio
      • COVID-19 Research
        • GfK Radio Pulse study
        • GfK Radio Effectiveness Study – COVID-19 (Federal Government)
      • GfK Radio Insights
        • 2021
        • 2020
        • 2019
        • 2018
        • 2017
        • 2015
        • 2014
      • FCT Reporting
        • Pets
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      • Nielsen Consumer Insights
        • Fashion
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        • Real Estate
        • Automotive
        • Digital Behaviour
        • Travel
        • FMCG (Supermarkets)
        • Tech & Gaming
      • Category Reports
        • Car Buyers
        • Grocery Buyers
        • Insurance
        • Parents
        • Renovators
        • Finance & Investments
    • Australian Podcast Ranker
    • Case Studies
  • Find a Station
    • LAP Profiles by State
      • NSW-ACT
      • NT
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      • SA
      • TAS
      • WA
      • VIC
  • Station by network
  • Case Studies
    • Automotive
      • BMW
      • Burswood Opel
      • Dean’s Towing
      • Gold Coast Mazda
      • Holden
      • LLewellyn Motors
      • Nepean Motor Group
      • Repco
    • Banking & Finance
      • BOQ
      • Commonwealth Bank Australia
      • CreditorWatch
      • Greater Building Society
      • Illawarra Credit Union
    • Charity
      • World Society for the Protection of Animals
    • Entertainment
      • 4KQs ‘Christmas Lights’
      • Goose Gully Golf
      • Kart Mania
      • SA Lotteries
      • Triple M Melbourne’s Bunga Bunga
    • Food & Beverage
      • Ben and Jerry’s Icecream
      • Carlton Draught
      • Dionysus Australia
      • Fonterra – Mammoth Milk
      • Golden Circle
      • McDonald’s
      • McDonald’s McCafe
      • Meat & Livestock Australia
      • Subway
      • The Meat-ting Place
    • Retail
      • Dell Alienware
      • Brabham’s Outdoor Power Centre
      • Harvey Norman Electrical
      • Toys"R"Us
    • Services
      • CBUS
      • GIO
      • NRMA
      • Seek
      • Two Men and a Truck
    • Station Promotion
      • 97.3FM’s ‘Feel Good for the Woman that You Are’
      • Carlton Dry
      • Fitzy & Wippa’s For the Love of Sydney
      • Hot FM’s ‘$30K or $30 Wedding’
      • Nova 93.7′s ‘The Egg’
      • Star FM’s Adrenalin Rush
    • To Sort
      • 91.9 Sea FM Barrat’s Brew
      • Robin, Terry & Bob’s Extraordinary Taste of MasterChef’
      • Triple M Promotions: UBET JET
      • Vodafone Powers Nova
    • Tourism
      • Star Ratings Australia
      • Switzerland Tourism
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    • 8 April 2020
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