Radio Alive - Radio Alive

Radio Advertising Effectiveness A collection of studies which go beyond audience measurement and explore the effect of advertising on radio audiences behaviours and attitudes.
Major Research
- Share of Audio The Share of Audio study explores Australian's love of audio and what platforms make up the more than 3 hours spent consuming audio daily.
  - 2019
  - 2018
  - 2017
  - 2016
- Infinite Dial The Infinite Dial Australia explores the penetration of online digital audio and social media in Australia and looks at the adoption of technologies.
  - 2019
  - 2018
  - 2017
Other Research & Insights
- GfK Radio Insights GfK Radio Insights is a quarterly study of radio listeners designed to add further behavioural context to the ratings and traditional radio listening.
  - 2020
  - 2019
  - 2018
  - 2017
  - 2015
  - 2014
- FCT Reporting Finding Consumer Trends reports explore regional listeners' attitudes to better understand their buying behavior around selected categories.
- Nielsen Consumer Insights Nielsen Consumer Insights reports segment and analyse radio listeners by their attitudes and behaviors in relation to specific categories.
- Category Reports Category Reports provide a profile of commercial radio listeners in relation to specific topics, based on metro survey data
- Nielsen ROI Study Nielsen ROI investigates radio’s return on ad spend in four retail categories. The study reveals why radio continues to play a significant role in the media mix.
Australian Podcast Ranker
- Australian Podcast Ranker The Australian Podcast Ranker is a monthly snapshot of Australia’s most popular podcasts to help guide brands and agencies on where to advertise in podcasting.
  - 2020
  - 2019

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