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Surveys
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2021
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DAB+ Metropolitan Surveys
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Major Regional Surveys
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Research & Insights
Radio Advertising Effectiveness
A collection of studies that explore the effect of advertising on radio audiences behaviours and attitudes.
Brand Building
Radio Alive 2020
Radio Alive ('17-'20)
Hear it from a Friend ('13)
Economically Sound ('09)
Marketers Use Radio ('10)
Time and Place ('07)
Advertising Effectiveness ('06)
Brand Search and Purchase
Radio. It's a Love Thing ('14)
Australia's Listening ('10)
Radio + Online - We Just Click! ('08)
Connect with Radio ('12)
ROI
Engagement
Major Research
Share of Audio
This study explores Australians' love of audio and what platforms make up the more than 3 hours spent consuming audio daily.
2019
2018
2017
2016
Infinite Dial Australia
Explores the penetration of online digital audio and social media and looks at the adoption of technologies.
2020
2019
2018
2017
Other Research & Insights
Power of Radio
Commercial Radio Australia's bi-annual deck of the latest radio listening figures and industry research.
COVID-19 Research
Research commissioned by the commercial radio industry to provide data to the market, while the official radio surveys were on hold.
GfK Radio Pulse study
GfK Radio Effectiveness Study – COVID-19 (Federal Government)
GfK Radio Insights
A quarterly study of radio listeners designed to add further behavioural context to the ratings and traditional radio listening.
FCT Reporting
Finding Consumer Trends reports explore regional listeners' attitudes to better understand their buying behaviour around select categories.
Nielsen Consumer Insights
These reports segment and analyse radio listeners by their attitudes and behaviors in relation to specific categories.
Category Reports
A profile of commercial radio listeners in relation to specific topics, based on metro survey data.
Australian Podcast Ranker
Australian Podcast Ranker
A monthly snapshot of Australia’s most popular podcasts to help guide brands and agencies on where to advertise.
2021
2020
2019
Case Studies
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Home
Why Use Radio?
Advertise On Radio
How is radio planned?
Radio for your business
Request a free radio plan
Commercial Radio Coverage
Surveys
Tools & Resources
Gold Standard
Research & Insights
Radio Advertising Effectiveness
Major Research
Share of Audio
2019
Share of Audio 2019
2018
Share of Audio 2018
2017
Share of Audio 2017
2016
Share of Audio 2016
Infinite Dial Australia
2020
2019
2018
2017
Other Research & Insights
Power of Radio
COVID-19 Research
GfK Radio Pulse study
GfK Radio Effectiveness Study – COVID-19 (Federal Government)
GfK Radio Insights
2021
2020
2019
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2017
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Station Promotion
97.3FM’s ‘Feel Good for the Woman that You Are’
Carlton Dry
Fitzy & Wippa’s For the Love of Sydney
Hot FM’s ‘$30K or $30 Wedding’
Nova 93.7′s ‘The Egg’
Star FM’s Adrenalin Rush
To Sort
91.9 Sea FM Barrat’s Brew
Robin, Terry & Bob’s Extraordinary Taste of MasterChef’
Triple M Promotions: UBET JET
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CEO's Message
8 April 2020