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Radio Advertising Effectiveness
A collection of studies that explore the effect of advertising on radio audiences behaviours and attitudes.
Brand Building
Radio Alive 2021
Radio Alive 2020
Radio Alive ('17-'20)
Hear it from a Friend ('13)
Economically Sound ('09)
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Time and Place ('07)
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Radio. It's a Love Thing ('14)
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Major Research
Share of Audio
Explores Australians' love of audio and what platforms make up the more than 3 hours spent consuming audio daily.
2019
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2016
Infinite Dial Australia
Explores the penetration of online digital audio and social media and looks at the adoption of technologies.
2021
2020
2019
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2017
Other Research & Insights
Power of Radio
Commercial Radio Australia's bi-annual deck of the latest radio listening figures and industry research.
COVID-19 Research
Research commissioned by the commercial radio industry to provide data to the market, while the official radio surveys were on hold.
The Smart Audio Report Australia
Provides a deeper understanding of how Australians are using smart speakers and other voice-enabled devices in the home.
GfK Radio Insights
A quarterly study of listeners designed to add further behavioural context to the ratings and traditional radio listening.
Category Reports
A profile of commercial radio listeners in relation to specific topics, based on metro survey data.
FCT Reporting
Finding Consumer Trends reports explore regional listeners' attitudes to better understand their buying behaviour around select categories.
Nielsen Consumer Insights
These reports segment and analyse radio listeners by their attitudes and behaviors in relation to specific categories.
Australian Podcast Ranker
Australian Podcast Ranker
A monthly snapshot of Australia’s most popular podcasts to help guide brands and agencies on where to advertise.
2022
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Home
Why Use Radio?
Advertise On Radio
Why use radio?
How is radio planned?
Radio for your business
Request advertising advice
Surveys
Tools & Resources
Gold Standard
Podcast Ranker
Research & Insights
Radio Advertising Effectiveness
Major Research
Share of Audio
2019
Share of Audio 2019
2018
Share of Audio 2018
2017
Share of Audio 2017
2016
Share of Audio 2016
Infinite Dial Australia
2021
2020
2019
2018
2017
Other Research & Insights
Power of Radio
COVID-19 Research
GfK COVID-19 Lockdown Study 2020
GfK Radio Pulse Study 2020
GfK Radio Effectiveness Study – COVID-19 (Federal Government)
The Smart Audio Report Australia
2021
GfK Radio Insights
2022
2021
2020
2019
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2017
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97.3FM’s ‘Feel Good for the Woman that You Are’
Carlton Dry
Fitzy & Wippa’s For the Love of Sydney
Hot FM’s ‘$30K or $30 Wedding’
Nova 93.7′s ‘The Egg’
Star FM’s Adrenalin Rush
To Sort
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8 April 2020