Radio Advertising, Australia's Listening

Each week more than 16 million Australians listen to commercial radio. Stage 9 of the Commercial Radio Australia Brand Campaign airs in late 2010 with comedian, Mark Mitchell as That Radio Bloke who interviews a variety of radio listeners.

The new stage in this campaign; Radio Advertising, Australia's Listening was written by Creative Director of Eardrum Australia, Ralph van Dijk.

More than ever before radio is everywhere - Radio’s ubiquitous characteristics means that busy mobile people can consume radio in any environment whether at home, in the car or at work or even taking a stroll

People consume radio through traditional and non-traditional means, such as; online, live streaming, podcasting, iPhone apps, digital radio and social media channels, all of which create an engaging environment with listeners.

Click on the links below to access support material for Brand Campaign Stage 9, 'Radio Advertising, Australia's Listening'.

For more information, please contact Shannan Parker (Marketing Manager) at or on 02 9281 6577.

Radio Ads