Radio Advertising, Australia's Listening

Each week more than 16M Australians listen to commercial radio. Stage 9 of the Commercial Radio Australia brand campaign aired in late 2010 with comedian, Mark Mitchell as 'That Radio Bloke' who interviews a variety of radio listeners.

The new stage in this campaign 'Radio Advertising, Australia's Listening' was written by the creative director of Eardrum Australia, Ralph van Dijk.

More than ever before, radio is everywhere - radio’s ubiquitous characteristics means that busy mobile people can consume radio in any environment whether at home, in the car or at work or even taking a stroll.

People consume radio through traditional and non-traditional means, such as; online, live streaming, podcasting, iPhone apps, digital radio and social media channels, all of which create an engaging environment with listeners.

Access support material below for Brand Campaign Stage 9, 'Radio Advertising, Australia's Listening'.

For more information, please email Briony McLean (Research & Insights Strategist) or call 02 9281 6577.

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This data may not be used for, or in association with, any commercial purposes without Commercial Radio Australia’s prior consent.