Radio Alive 2021

CRA’s latest brand campaign reinforces the real contribution that radio can make to business growth. Aimed at small and medium businesses, the campaign reminds business owners that radio is the medium that reaches 95% of Australians each week, allowing them to potentially reach more new customers. It also focuses on radio’s ability to act as a strong call-to-action medium that influences consumer behaviour, generating in-store and online traffic.

Developed by CRA, in consultation with Eardrum, the two radio ads feature a cross-section of listeners encouraging businesses to communicate what products and services they have on offer, as consumers are looking to radio for ideas and purchase inspiration. The campaign serves as a timely reminder of the importance of maintaining share of voice and connection with customers, when businesses are looking to enhance their market share.
 
The campaign will air nationally across 260 commercial radio stations from 9 July – 2 September.