Radio Alive

The Radio Alive campaign is aimed at creating a perceptual shift in the minds of marketers, agencies and business owners – that radio is capable of growing brands.

“Radio Alive” was selected as the new brand identity for the commercial radio industry’s current marketing campaign, as it positions radio as the now and alive medium in Australians’ lives.

Radio Alive demonstrates the unique and compelling capabilities of radio as a medium:                                                                             
  • Radio is alive with influential, connected and current talent, shows and brands                                                                                                                                                                                   
  • Radio is alive with brand engagement and influence that drives awareness, equity and ROI                                                                                                                                                                
  • Radio brings brand stories to life through multi-platform audio, video and written content opportunities 24/7

Additional Material

Media Release

Media i creative

Radio Ads