Smart Marketers Use Radio

Stage 8 of the Commercial Radio Australia brand campaign continues in 2010 with comedian, Mark Mitchell.

The campaign has Mark interview a number of experts. The interviews are broken down into radio commercials which will air throughout 2010 - the full complete interview audio can be downloaded below.

The new stage in this campaign; 'Smart Marketers use Radio' was written by international award-winning creative director of Eardrum Australia, Ralph van Dijk. It features real people explaining why radio is a smart marketing choice.

Radio is a targeted medium that enables advertisers to cut through and create brand awareness. Messages can be tailored by day part or by station to effectively target potential customers in a cost effective way.

Click on the links below to access support material for Brand Campaign Stage 8,  'Smart Marketers use Radio'.

Radio Ads

For more information, please email Briony McLean (Research & Insights Strategist) or call 02 9281 6577.

This data may not be used for, or in association with, any commercial purposes without Commercial Radio Australia’s prior consent.