Stage 8 of the Commercial Radio Australia brand campaign continues in 2010 with comedian, Mark Mitchell.
The campaign has Mark interview a number of experts. The interviews are broken down into radio commercials which will air throughout 2010 - the full complete interview audio can be downloaded below.
The new stage in this campaign; 'Smart Marketers use Radio' was written by international award-winning creative director of Eardrum Australia, Ralph van Dijk. It features real people explaining why radio is a smart marketing choice.
Radio is a targeted medium that enables advertisers to cut through and create brand awareness. Messages can be tailored by day part or by station to effectively target potential customers in a cost effective way.
Click on the links below to access support material for Brand Campaign Stage 8, 'Smart Marketers use Radio'.
For more information, please email
Briony McLean (Research & Insights Strategist) or call 02 9281 6577.
This data may not be used for, or in association with, any commercial purposes without Commercial Radio Australia’s prior consent.