When you Advertise on Radio, They Hear it from a Friend

Radio listeners have a loyal relationship with their favourite stations – when you advertise on radio, it's like they hear it from a friend! Mark Mitchell returns to explore the unique relationship listeners have with their favourite radio stations and presenters.

The Commercial Radio Australia campaign is an all-of-industry initiative supported by more than 260 stations nationally to promote the strengths of radio advertising.

The latest campaign was written by international award-winning director of Eardrum Australia, Ralph van Dijk and illustrates the strong listener loyalty to their favourite station.

Radio Ads

Additional Material

For more information, please email Briony McLean (Research & Insights Strategist) or call 02 9281 6577.

This data may not be used for, or in association with, any commercial purposes without Commercial Radio Australia’s prior consent.