NIELSEN CONSUMER INSIGHTS

Radio Is Hot Property – Real Estate

While the price of buying a property in Australia is at an all time high, it remains a goal for many Australians.

Nielsen and Commercial Radio Australia have released a Consumer Insights Report aimed at providing advertisers with further insight into consumer trends, uncovering opportunities for brands to engage with their target audience in the property category.

Key national insights:

  • In the next 12 months, over 1.7M Australians intend to buy a property and 79% of this group listen to commercial radio each week
  • In the next 12 months, 1.5M Australians intend to buy a home to live in – 47% of these are first home buyers
  • Property investors account for 446,000 Australians; while over 200,000 intend to buy both a residential and investment property
  • The total pool of home buyer intenders in Australia in the next 12 months is 1,776,000
  • On a weekly basis, radio advertisers can connect with close to 80% of these potential buyers.

For more information, please email Briony McLean (Research & Insights Strategist)  or call 02 9281 6577.

This data may not be used for, or in association with, any commercial purposes without Commercial Radio Australia’s prior consent.

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