Radio On The Road - Automotive

Commercial radio reaches three-quarters of Australians who intend on buying a car in the next year, making it the perfect vehicle to communicate with these consumers over the course of their decision-making journey.

These are the findings from the Consumer Insights Report from Nielsen and Commercial Radio Australia, which paints a picture of the automotive consumer in Australia including their preferences, perceptions and buying intentions.

Key National insights include:

  • Almost one in five or 2.4 million Australians aged over 14 intend on purchasing a new car in the next 12 months.
  • Of intending car buyers, half (54%) say they will buy a brand new car, while the remaining 46% plan
    on buying a used car.
  • Three in four Australians who intend to buy a car in the next 12 months have listened to commercial radio in the past week.
  • 25% of radio listeners who intend to buy a car in the next 12 months, intend to spend between $40,000 - $59,999.
  • Commercial radio plays an important role in reaching these potential carbuyers, talking to around 1.8 million (75%) of them every week.

For more information, please contact Briony McLean (Research & Insights Strategist) at or 02 9281 6577.

This data may not be used for, or in association with, any commercial purposes without Commercial Radio Australia’s prior consent.

Back to Nielsen Consumer Insights