NIELSEN Consumer Insights

Nielsen in an ongoing partnership with Commercial Radio Australia release a bi-annual report which focusses on a specific category and explores radio listeners attitudes and behaviours in relation to the category.

By segmenting radio listeners into distinct groups based on their behaviours, the Consumer Insights report allows advertisers to identify the types of potential customers that can be reached via commercial radio and understand how existing attitudes can be leveraged to their advantage or need to be addressed through brand communications.


For more information, please contact Briony McLean (Research & Insights Strategist) at briony.mclean@commercialradio.com.au or 02 9281 6577.

This data may not be used for, or in association with, any commercial purposes without Commercial Radio Australia’s prior consent.