Radio Insights

Radio Insights (formerly AudienScope) is a national online survey of behaviour, providing context and additional perspective to the Australian radio ratings. The research is released quarterly and involves 5,000 respondents per year.

While the radio ratings provide data on "who" is listening to "what", Radio Insights looks at the reasons "why" by delving deeper into listening behaviour.

 

Summer Listening – Radio Insights Report 1

Key findings:
  • 9 in 10 radio listeners consume as much more radio over summer
  • 3 in 4 listeners are more likely to listen to media thatn watch it
     
  • 62% of radio listeners tune in from their holiday destination

  • 3 in 4 listeners feel radio plays a bigger role in their life during summer.

For more information, please email Briony McLean (Research & Insights Strategist) or call 02 9281 6577.

This data may not be used for, or in association with, any commercial purposes without Commercial Radio Australia’s prior consent.