Radio Insights

Radio Insights (formerly AudienScope) is a national online survey of behaviour, providing context and additional perspective to the Australian radio ratings. The research is released quarterly and involves 5,000 respondents per year.

While the radio ratings provide data on "who" is listening to "what", Radio Insights looks at the reasons "why" by delving deeper into listening behaviour.

 

Radio Insights Report 1 - Summer Listening

Key findings:

  • Almost 9 in 10 radio listeners listen to radio as much or more in summer months
  • 94% of listeners agree that radio is a great source of information in summer
     
  • 63% of radio listeners and 2 in 3 regional listeners listen to radio at their holiday destination

  • 74% of listeners agree that they would turn to radio for information in an emergency situation

For more information, please contact Briony McLean (Research & Insights Strategist) at briony.mclean@commercialradio.com.au or 02 9281 6577.

This data may not be used for, or in association with, any commercial purposes without Commercial Radio Australia’s prior consent.