Radio Insights

Radio Insights (formerly AudienScope) is a national online survey of behaviour, providing context and additional perspective to the Australian radio ratings. The research is released quarterly and involves 5,000 respondents per year.

While the radio ratings provide data on "who" is listening to "what", Radio Insights looks at the reasons "why" by delving deeper into listening behaviour.

 

Multiplatform Engagement – Radio Insights Report 3

Key findings:
 
  • Almost 2 in 3 radio listeners engaged with one or more of radio's other platforms in the last year (websites, social media, podcasts, apps, events or direct contact with the station)
  • 1 in 4 people interact with a radio stations social media page(s) at least monthly
  • Over 1 in 2 people aged 18-24 interacted with a station or radio presenters social media page in the last month
  • 1 in 4 people spent more time listening to radio after engaging with a radio social media page.

Trust and Authenticity – Radio Insights Report 2

Key findings:
 
  • 42% of respondents consider radio trustworthy; compared to TV (24%), online (18%) and newspapers/magazines (15%)
  • 53% of respondents consider radio a credible source of news, compared to TV (44%), 27%, online (27%) and newspapers/magazines (24%)
  • 55% of respondents think radio connects them more to their community.
  • 4 in 5 respondents living in regional areas agree that radio is the media they turn to for updates and in emergency situations.

Summer Listening – Radio Insights Report 1

Key findings:
 
  • Radio continues to be the most engaging medium with consumers during the summer months, with nearly 9 out of 10 listeners (86%) listening as much or more during summer
  • 28% of 10-24 year olds say they listen to more radio in summer compared to the rest of the year
  • 64% of 10-24 year olds engage with a radio stations social media page
  • 24% of radio audiences indicate they spend more time in summer listening to the radio in their car compared to the rest of the year.

For more information, please email Briony McLean (Research & Insights Strategist) or call 02 9281 6577.

This data may not be used for, or in association with, any commercial purposes without Commercial Radio Australia’s prior consent.

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