Finding cONSUMER tRENDS

Pets

The Pets FCT survey investigated the attitudes and behaviours of regional radio listeners when it comes to pet ownership.  The survey was conducted between 14th May and 7th June 2018 and drew over 3,460 responses from regional radio listeners nationally.

National Key Insights include:

  • 86% of respondents own a pet, and another 9% intend to get one soon. 70% of respondents have more than one pet.
  • Dogs are the most popular pet, with 80% of listeners owning one, followed by cats (50%) and birds (16%).
  • 42% of pet owners got their pet from a shelter, compared to 18% from a pet store.
  • Aside from food, the top 5 purchases by pet owners for their pets are treats, toys, vet visits, grooming and clothes.
  • 48% of pet owners make their pet purchases at a local grocery store, and 41% purchase at a local pet store.
  • 27% of pet owners spend over $2,000 every year on their pets.

For more information, please contact Briony McLean at briony.mclean@commercialradio.com.au or 02 9281 6577.

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