Finding cONSUMER tRENDS

Insurance

The FCT Insurance survey focused on the consumers attitudes towards insurance providers, collecting responses from over 1,700 regional radio listeners nationally.

National Key Insights include:

  • 88% of respondents hold comprehensive car insurance while only 64% hold contents insurance.
  • AAMI, Allianz & Bupa are the top three brands within respondents mindset.
  • 30% of respondents always check their policy to ensure they are getting the best deal.
  • 40% of respondents believe their current insurance policy is too expensive.
  • Radio advertising would make almost 40% of the respondents feel more favourable about an insurance policy or organisation.
 

For more information, please contact Briony McLean at briony.mclean@commercialradio.com.au or 02 9281 6577.

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