Finding Consumer Trends

Insurance

The FCT Insurance survey focused on the consumers attitudes towards insurance providers, collecting responses from over 1,700 regional radio listeners nationally.

National key insights:

  • 88% of respondents hold comprehensive car insurance while only 64% hold contents insurance
  • AAMI, Allianz & Bupa are the top three brands within respondents mindset
  • 30% of respondents always check their policy to ensure they are getting the best deal
  • 40% of respondents believe their current insurance policy is too expensive
  • Radio advertising would make almost 40% of the respondents feel more favourable about an insurance policy or organisation.

For more information, please email Briony McLean (Research & Insights Strategist) or call 02 9281 6577.

This data may not be used for, or in association with, any commercial purposes without Commercial Radio Australia’s prior consent.

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