Insurance
The FCT Insurance survey focused on the consumers attitudes towards insurance providers, collecting responses from over 1,700 regional radio listeners nationally.
National Key Insights include:
- 88% of respondents hold comprehensive car insurance while only 64% hold contents insurance.
- AAMI, Allianz & Bupa are the top three brands within respondents mindset.
- 30% of respondents always check their policy to ensure they are getting the best deal.
- 40% of respondents believe their current insurance policy is too expensive.
- Radio advertising would make almost 40% of the respondents feel more favourable about an insurance policy or organisation.
For more information, please contact Briony McLean (Research & Insights Strategist) at briony.mclean@commercialradio.com.au or 02 9281 6577.
This data may not be used for, or in association with, any commercial purposes without Commercial Radio Australia’s prior consent.
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