Finding cONSUMER tRENDS

Health & Fitness

This Survey drew just over 1,300 responses from regional radio listeners across the country. The results provide stations and advertisers with insights into health, well-being & self improvement offerings in market.

National Key Insights include:

  • When not feeling well, the overwhelming majority of respondents will visit a private doctor’s office (70%), followed by the Pharmacist (22%).
  • 73% of respondents stated their priority for the next year is to exercise more while 62% are looking to lose weight.
  • 16% of respondents are considering joining a gym.
  • Massage services are highly sought after by the 18-24 year old group, with over 70% stating they are interested.
  • 30% of respondents stated radio is the most influential media when it comes to helping respondents chose healthcare services.
 

For more information, please contact Leo Hronsky at leo.hronsky@commercialradio.com.au or 02 9281 6577.

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