Finding Consumer Trends

Grocery Buyers

This FCT survey focused on the supermarket and grocery buyer category, with over 2,100 regional radio listeners completing the survey nationally.

National key insights:

  • Just over 40% of respondents are spending $101-250 per shop
  • Woolworths and Coles are preferred supermarket choice for over 70% of respondents
  • Almost half the respondents shop two to three times a week
  • Mornings are the most popular time to shop
  • Respondents outlined the top three consideraitions when choosing a place to shop are pricing, location and parking
  • Respondents stated the top three specialty sections in supermarkets are in-house butchers, wine/alcohol and organic.

For more information, please email Briony McLean (Research & Insights Strategist) or call 02 9281 6577.

This data may not be used for, or in association with, any commercial purposes without Commercial Radio Australia’s prior consent.

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