Finding cONSUMER tRENDS

Grocery Buyers

The Grocery Buyer FCT survey focused on the Supermarket and Grocery Buyer category, with over 2,100 regional radio listeners completing the survey nationally.

National Key Insights include:

  • Just over 40% of respondents are spending $101-250 per shop
  • Woolworths and Coles are preferred supermarket choice for over 70% of respondents
  • Almost half the respondents shop 2 to 3 times a week
  • Mornings are the most popular time to shop
  • Respondents outlined the top 3 consideraitions when choosing a place to shop are pricing, location and parking
  • Respondents stated the top three specialty sections in supermarkets are In-house butcher, wine/alcohol and organic

For more information, please contact Leo Hronsky at leo.hronsky@commercialradio.com.au or 02 9281 6577.

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