Gift Giving
The Gift Giving FCT survey focused on consumers gift purchasing behaviour, with over 1,200 regional radio listeners' completing the survey nationally.
National Key Insights include:
- 70% of survey participants said they like to give gift vouchers for Christmas, with toys (57%), clothes (56%) and bath and beauty products (52%) following closely behind
- One quarter of respondents said they expect to spend between $500 and $1,000 in total on gifts over the Christmas shopping season, with most leaving the shopping to the last week
- When it comes to receiving gifts, women said they would most like to be given gift vouchers (70%), followed by jewellery (65%), cash (52%) and flowers (52%)
- Gift vouchers were also the most popular present among men (57%), followed by cash (49%), electronics (49%) and clothes (42%)
For more information, please contact Briony McLean (Research & Insights Strategist) at briony.mclean@commercialradio.com.au or 02 9281 6577.
This data may not be used for, or in association with, any commercial purposes without Commercial Radio Australia’s prior consent.
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