The first FCT survey focused on the automotive category. The response was very positive with over 3,500 regional radio listeners completing the survey nationally.

National key insights include:

  • 87% listen to radio in the car and is the most popular in-car activity.
  • 71% of listeners selected AM/FM as the most important dashboard feature.
  • 41% of listeners claimed radio is the most influential advertising medium.
  • Just over half of these respondents are looking to purchase or lease a vehicle in the next year.
  • Over 40% have cars that are eight years or older. These cars will most likely need to be replaced or repaired.
  • ​Of over 30 car brands, Toyota and Holden are consistently the top two choices.

For more information, please email Briony McLean (Research & Insights Strategist) or call 02 9281 6577.

This data may not be used for, or in association with, any commercial purposes without Commercial Radio Australia’s prior consent.

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