Finding cONSUMER tRENDS

Automotive

The first FCT survey focused on the Automotive category, the response was very positive with over 3,500 regional radio listeners completing the survey nationally.

National Key Insights include:

  • 87% listen to radio in the car and is the most popular in-car activity
  • 71% of listeners selected AM/FM as the most important dashboard feature
  • 41% of listeners claimed radio is the most influential advertising medium
  • Just over half of these respondents are looking to purchase or lease a vehicle in the next year
  • Over 40% have cars that are 8 years or older. These cars will most likely need to be replaced or repaired
  • ​Of over 30 car brands, Toyota and Holden are consistently the top two choices

For more information, please contact Leo Hronsky at leo.hronsky@commercialradio.com.au or 02 9281 6577.

Back to Finding Consumer Trends