Finding Consumer Trends Reporting

Commercial Radio Australia in partnership with Presslaff Interactive Revenue (PIR) continue to provide the industry with Finding Consumer Trends (FCT) reports. Each quarter a new survey will be offered to all Commercial Radio Australia regional members that will produce reports to help stations and networks better understand their listeners by providing key data and insights into their buying behaviour, purchase intentions, consumer awareness and attitudes towards a selected category.

The survey aims to assist local and national sales teams to initiate meaningful conversations with existing and prospective advertisers to help drive increased radio advertising spend in each category that is surveyed.

FCT Benefits

  • Survey results provide sales teams key insights required to develop conversations with their local advertisers and increase station revenue share.
  • Individual station reports use data specific to stations local audiences.
  • Competitive advantage - provides information that serves as an additional sales tool.
For more information, please contact Briony McLean (Research & Insights Strategist) at or 02 9281 6577.

To read Finding Consumer Trends FAQ's please click here