Category Reports

Parents

GfK and Commercial Radio Australia have released the Parents category report, providing media agencies and radio sales teams an overview of some of the additional survey data available to them via Gold Standard software.

Key Insights include:

  • Almost 2.3 million or 4 out of 5 parents listen to commercial radio each week.
  • Parent listeners spend 12 hours and 36 minutes listening to commercial radio each week.
  • Nearly 23% of parent listeners don't watch commercial TV in average day.

For more information, please contact Briony McLean (Research & Insights Strategist) at briony.mclean@commercialradio.com.au or 02 9281 6577.

This data may not be used for, or in association with, any commercial purposes without Commercial Radio Australia’s prior consent.

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