Category Reports

Online Shoppers

GfK and Commercial Radio Australia have released a category report on the topic of online shoppers. Commercial radio listeners are online savvy – they have a high propensity to purchase products and services on digital platforms, making radio the perfect choice for advertisers wishing to direct consumers to their website, app or social media page.

This report provides media agencies and radio sales teams an overview of some of the additional survey data available to them via Gold Standard software.

Key insights include:

  • Over 9.5M or 77% of online shoppers tune into commercial radio across five major metropolitan markets each week
  • The best time to reach online shoppers on radio is between 7-10am and 3-4pm Monday-Friday
  • Online shopper listeners spend 12 hours 36 mins on average listening to commercial radio each week

For more information, please email Briony McLean (Research & Insights Strategist) or call 02 9281 6577.

This data may not be used for, or in association with, any commercial purposes without Commercial Radio Australia’s prior consent.

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