Category Reports

Grocery Buyers

GfK and Commercial Radio Australia have released the Grocery Buyers category report, providing media agencies and radio sales teams an overview of some of the additional survey data available to them via Gold Standard software.

Key Insights include:

  • Over 5.3 million grocery buyers tune into commercial radio each week.
  • Grocery buyers spend 14 hours and 57 minutes listening to commercial radio each week.
  • The average age of the GB commercial radio listener is 46.8 years.

For more information, please contact Briony McLean (Research & Insights Strategist) at briony.mclean@commercialradio.com.au or 02 9281 6577.

This data may not be used for, or in association with, any commercial purposes without Commercial Radio Australia’s prior consent.

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