Category Reports

Car Buyers

GfK and Commercial Radio Australia have released the first category report on the topic of car buyers. This report provides media agencies and radio sales teams an overview of some of the additional survey data available to them via Gold Standard software.

Key Insights include:

  • Over 1.7 million car buyers tune into commercial radio across five metropolitan markets each week.
  • The best time to reach car buyers is between 7-9am and 2-6pm Monday-Friday.
  • Car buyer listeners spend on average 14 hours 28 mins listening to commercial radio each week.

For more information, please contact Briony McLean at briony.mclean@commercialradio.com.au or 02 9281 6577.

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