COVID-19 RESEARCH

GfK Radio Pulse study

The study explores the radio listening behaviour of Australians across all platforms, as COVID-19 restrictions began to ease, and compares to the behaviour captured in Survey 2, 2020.
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GfK Radio Effectiveness Study – COVID-19 (Federal Government)

The case study shows radio drives strong awareness and behavioural change during COVID-19 pandemic.
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For more information, please email Briony McLean (Research & Insights Strategist) or call 02 9281 6577.