Other Research & Insights

GfK Radio Insights is a quarterly study of radio listeners designed to add further behavioural context to the ratings and traditional radio listening.

Finding Consumer Trends reports explore regional listeners' attitudes to better understand their buying behavior around selected categories.

Nielsen Consumer Insights reports segment and analyse radio listeners by their attitudes and behaviors in relation to specific categories.

Category Reports provide a profile of commercial radio listeners in relation to specific topics, based on metro survey data

Nielsen ROI investigates radio’s return on ad spend in four retail categories. The study reveals why radio continues to play a significant role in the media mix.