Digital behaviour

Commercial radio listeners are hi-tech, 'connected' and heavy users of all things online and mobile, as highlighted in the just released Consumer Insights Report - Unleashing the Power of Radio, developed by Nielsen in collaboration with Commercial Radio Australia.

The latest Nieslen Consumer Insights report delves into radio's most lucrative features and its ability to reach a highly qualified audience right before they arrive to shop. Radio consumers have money to spend because more than two-thirds of weekly audience works full-time, tuning in during the working day and away from home.

Key Insights include:

  • Three in five (59%) commercial radio listeners have made a purchase online in the past 30 days; and almost a quarter (23%) is spending in excess of $300 online every month.
  • Clothing, airline tickets and accommodation make up the top-three items purchased online by commercial radio listeners in the past 30 days – 23%, 20% and 17% respectively.
  • Commercial radio listeners love the convenience of online banking with over half checking balances, transferring money and paying bills online.
  • Commercial radio listeners love to shop online 59% of listeners have made a purchase online in the past 30 days - a further 23% indicate they didn’t but are open to doing so in the future.

For more information, please contact Leo Hronsky at leo.hronsky@commercialradio.com.au or 02 9281 6577.