Radio On The Road - Automotive

Commercial radio reaches three-quarters of Australians who intend on buying a car in the next year, making it the perfect vehicle to communicate with these consumers over the course of their decision-making journey.

Almost one-in-five or 2.4 million Australians aged over 14 intend on purchasing a new car in the next 12 months. Around 1.8 million (75%) of these potential car buyers listen to commercial radio every single week.

These are the findings from the latest report from Nielsen and Commercial Radio Australia (CRA), which paints a picture of the automotive consumer in Australia including their preferences, perceptions and buying intentions.

Key Findings

  • 3 in 4 Australians who intend to buy a car in the next 12 months have listened to commercial radio in the past week
  • 25% of radio listeners who intend to buy a car in the next 12 months, intend to spend between $40,000 - $59,999

For more information, please contact Leo Hronsky at leo.hronsky@commercialradio.com.au or 02 9281 6577.