Consumer Insights

Nielsen in an ongoing partnership with Commercial Radio Australia release a bi-annual report which focusses on a specific category and explores radio listeners attitudes and behaviours in relation the category.

By segmenting radio listeners into distinct groups based on their behaviours, the Consumer Insights report allows advertisers to identify the types of potential customers that can be reached via commercial radio and understand how existing attitudes can be leveraged to their advantage or need to be addressed through brand communications.

For more information, please contact Leo Hronsky at leo.hronsky@commercialradio.com.au or 02 9281 6577.