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Research & Insights
Radio Advertising Effectiveness
A collection of studies that explore the effect of advertising on radio audiences behaviours and attitudes.
Brand Building
Radio Alive 2021
Radio Alive 2020
Radio Alive ('17-'20)
Hear it from a Friend ('13)
Economically Sound ('09)
Marketers Use Radio ('10)
Time and Place ('07)
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Brand Search and Purchase
Radio. It's a Love Thing ('14)
Australia's Listening ('10)
Radio + Online - We Just Click! ('08)
Connect with Radio ('12)
ROI
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Major Research
Share of Audio
Explores Australians' love of audio and what platforms make up the more than 3 hours spent consuming audio daily.
2019
2018
2017
2016
Infinite Dial Australia
Explores the penetration of online digital audio and social media and looks at the adoption of technologies.
2021
2020
2019
2018
2017
Other Research & Insights
Power of Radio
Commercial Radio Australia's bi-annual deck of the latest radio listening figures and industry research.
COVID-19 Research
Research commissioned by the commercial radio industry to provide data to the market, while the official radio surveys were on hold.
The Smart Audio Report Australia
Provides a deeper understanding of how Australians are using smart speakers and other voice-enabled devices in the home.
GfK Radio Insights
A quarterly study of listeners designed to add further behavioural context to the ratings and traditional radio listening.
Category Reports
A profile of commercial radio listeners in relation to specific topics, based on metro survey data.
FCT Reporting
Finding Consumer Trends reports explore regional listeners' attitudes to better understand their buying behaviour around select categories.
Nielsen Consumer Insights
These reports segment and analyse radio listeners by their attitudes and behaviors in relation to specific categories.
Australian Podcast Ranker
Australian Podcast Ranker
A monthly snapshot of Australia’s most popular podcasts to help guide brands and agencies on where to advertise.
2022
Case Studies
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MAJOR RESEARCH
Share of Audio
Explores Australians' love of audio and what platforms make up the more than 3 hours spent consuming audio daily.
Read more
Infinite Dial Australia
Explores the penetration of online digital audio and social media and looks at the adoption of technologies.
Read more
For more information, please
email Briony McLean
(Research & Insights Strategist) or call 02 9281 6577.
This data may not be used for, or in association with, any commercial purposes
without Commercial Radio Australia’s prior consent.