Radio Insights

Radio Insights (formerly AudienScope) is a national online survey of behaviour, providing context and additional perspective to the Australian radio ratings. The research is released quarterly and involves 5,000 respondents per year.

While the radio ratings provide data on "who" is listening to "what", Radio Insights looks at the reasons "why" by delving deeper into listening behaviour.

 

Radio Insights Report 2 - Summer Listening

Key findings:

  • Nearly 9 out of 10 radio listeners (87%), tune into as much or more radio over the summer months.
  • 3 in 4 people aged 10-24 agree that they are more likely to listen to media rather than watch it over the summer months.
     
  • 62% of radio listeners tune into the radio at their holiday destination.
     
  • 1 in 5 radio listeners spend more time listening to radio in the car over summer.

Radio Insights Report 1 - Listening Drivers

Key findings:

  • 56% of respondents nominated news and traffic reports as a main reason for tuning in, while 47% tune in for the presenters and 30% because it's live.
     
  • 42% of respondents stated they listen to radio via an app or website because it allows them to listen to live radio on the go, while 34% said it gives them access to a wider range of radio stations.
     
  • People under 25 are the most prolific users of radio across a range of platforms, with one in five listening via all platforms each week (broadcast, website and radio apps).
     
  • 32% of respondents listen to radio while relaxing, one in three listen while doing housework, 26% listen while surfing the internet, 17% listen while exercising and 18% while eating.
                                       

For more information, please contact Briony McLean (Research & Insights Strategist) at briony.mclean@commercialradio.com.au or 02 9281 6577.

This data may not be used for, or in association with, any commercial purposes without Commercial Radio Australia’s prior consent.