FTC Gift Giving Report

The Gift Giving FCT survey focused on consumers gift purchasing behaviour, with over 1,200 listeners' completing the survey nationally.

National Key Insights include:

  • Seventy percent of survey participants said they like to give gift vouchers for Christmas, with toys (57%), clothes (56%) and bath and beauty products (52%) following closely behind.
  • One quarter of respondents said they expect to spend between $500 and $1,000 in total on gifts over the Christmas shopping season, with most leaving the shopping to the last week.
  • When it comes to receiving gifts, women said they would most like to be given gift vouchers (70%), followed by jewellery (65%), cash (52%) and flowers (52%).
  • Gift vouchers were also the most popular present among men (57%), followed by cash (49%), electronics (49%) and clothes (42%).  

For more information, please contact Leo Hronsky at leo.hronsky@commercialradio.com.au or 02 9281 6577.