FTC Automotive Report

The first FCT survey focused on the Automotive category, the response was very positive with over 3,500 listeners' completing the survey nationally.

National Key Insights include:

  • 87% listen to radio in the car and is the most popular in-car activity
  • 71% of listeners selected AM/FM as the most important dashboard feature
  • 41% of listeners claimed radio is the most influential advertising medium
  • Just over half of these respondents are looking to purchase or lease a vehicle in the next year
  • Over 40% have cars that are 8 years or older. These cars will most likely need to be replaced or repaired
  • ​Of over 30 car brands, Toyota and Holden are consistently the top two choices.

For more information, please contact Leo Hronsky at leo.hronsky@commercialradio.com.au or 02 9281 6577.

Radio dominates in car activity with 87% respondents listening to radio in the car – this is 40 points higher than the next most popular in car activity (talking to others)