Radio Alive campaign (COVID-19)

A new series of radio ads commenced on 260 commercial radio stations on Wednesday 8 April, reminding brands of the important role that radio is playing in the current environment.

The campaign, created by the commercial radio industry and audio agency Eardrum, features prominent brands who are continuing to advertise on radio, including Harvey Norman, Chemist Warehouse and BizCover.

The ads reinforce that radio is a media that Australians are turning to during the COVID-19 pandemic, to stay connected and informed while they isolate. With nearly half of all radio listening taking place in the home, brands are reminded that radio is an effective way to  communicate with their target audience during these times.

Radio Ads