'Get Swissed' A comprehensive, exciting and interactive campaign ran on: radio, online, social media and experiental over two phases.
Phase 1: Recruit, Excite and Educate Listeners could go in the running to win a 'Get Swissed' adventure by uploading a video to the microsite explaining why they should be chosen. An interactive map allowed users to see more of the proposed adventure and directing them to the Switzerland Tourism website. Radio and online ads drove traffic to the site as well as reinforcing branding. The campaign also took to the streets with Swiss zones around Sydney and Melbourne.
Phase 2: Excite and Message Reinforcement Once the winners were chosen they were flown to Switzerland and their adventures filmed. This content was made available on the microsite and audio pushed on 2Day FM and Fox FM. Users were encouraged to watch the clips for their chance to win their own trip. While driving listeners to see the sites online, the conversation was continued on social media using Facebook, Twitter and YouTube.