Facebook
Twitter
Instagram
Advertise On Radio
Why use radio?
How is radio planned?
Radio for your business
Request advertising advice
Surveys
Metropolitan Surveys
2022
2021
2020
2019
2018
2017
DAB+ Metropolitan Surveys
2022
2021
2020
2019
2018
2017
Major Regional Surveys
2022
2021
2020
2019
2018
2017
Regional Surveys
2022
2021
2020
2019
2018
2017
Tools & Resources
Gold Standard
Survey 2
Survey 1
Survey 8
Survey 7
Survey 6
Survey 5
Survey 4
Survey 3
Survey 2
Survey 1
Survey 8
Survey 7
Survey 6
Survey 2
Survey 1
Survey 8
Newcastle
Gold Coast
Canberra
Canberra
Gold Coast
Newcastle
Newcastle
Canberra
Gold Coast
Canberra
Newcastle
Gold Coast
WA
Podcast Ranker
Research & Insights
Radio Advertising Effectiveness
A collection of studies that explore the effect of advertising on radio audiences behaviours and attitudes.
Brand Building
Radio Alive 2021
Radio Alive 2020
Radio Alive ('17-'20)
Hear it from a Friend ('13)
Economically Sound ('09)
Marketers Use Radio ('10)
Time and Place ('07)
Advertising Effectiveness ('06)
Brand Search and Purchase
Radio. It's a Love Thing ('14)
Australia's Listening ('10)
Radio + Online - We Just Click! ('08)
Connect with Radio ('12)
ROI
Engagement
Major Research
Share of Audio
Explores Australians' love of audio and what platforms make up the more than 3 hours spent consuming audio daily.
2019
2018
2017
2016
Infinite Dial Australia
Explores the penetration of online digital audio and social media and looks at the adoption of technologies.
2021
2020
2019
2018
2017
Other Research & Insights
Power of Radio
Commercial Radio Australia's bi-annual deck of the latest radio listening figures and industry research.
COVID-19 Research
Research commissioned by the commercial radio industry to provide data to the market, while the official radio surveys were on hold.
The Smart Audio Report Australia
Provides a deeper understanding of how Australians are using smart speakers and other voice-enabled devices in the home.
GfK Radio Insights
A quarterly study of listeners designed to add further behavioural context to the ratings and traditional radio listening.
Category Reports
A profile of commercial radio listeners in relation to specific topics, based on metro survey data.
FCT Reporting
Finding Consumer Trends reports explore regional listeners' attitudes to better understand their buying behaviour around select categories.
Nielsen Consumer Insights
These reports segment and analyse radio listeners by their attitudes and behaviors in relation to specific categories.
Australian Podcast Ranker
Australian Podcast Ranker
A monthly snapshot of Australia’s most popular podcasts to help guide brands and agencies on where to advertise.
2022
Case Studies
Find a Station
RadioMATRIX
Subscribe
Search radioalive.com.au:
Sign up to our newsletters
Get all the latest news, trends and insights on radio and podcasting.
First name
Last name
Email
Company
Job title
Retype the numbers below:
-
-
-
-
Please enter each number in each box.
Back to Case Studies
Station
Triple M Brisbane
Campaign Type
Promotion
Timeframe
Target market
Listen to campaign audio
Station
Triple M Brisbane
Campaign Type
Promotion
Timeframe
Target market
Partnering with austereo for the ubet jet promotion enabled us to amplify the ubet brand in the highly competitive brisbane market during the 2016 state of origin series. The austereo team’s ability to develop an integrated concept that drove talkability and shareability beyond traditional advertising enabled us to generate increased awareness of the ubet brand and contributed to a large year on year revenue boost.” – Kent Madders Ubet
Brief
Fill an exclusive passenger jet with dedicated Queenslanders straight to the heart of Cockroach territory, ANZ Stadium, for Origin Game 1. And make a hell of a noise doing it.
Campaign Objectives
Brand alignment with State of Origin
UBET brand to be front of mind during State of Origin by creating a unique and memorable
experience for listeners via Triple M, the home of NRL!
Get genuine brand buy-in from NRL and Origin fans in Brisbane
Leverage the sport and NRL creditability of the Triple M brand
Social, digital, on-ground and on-air support
Ensure UBET is front of mind for all sports betting across the Origin series
Excite and entertain listeners
Align with Triple M talent to add credibility to the UBET brand
Media First Experiences
Insights and Solution
On air:
To secure a seat on the Ubet Jet listeners registered at triplem.com.au and then listen out across the workday for Marto and Ed’s Ubet Jet boarding call announcing a name and suburb. Passengers were given a nominated time-frame to call the station in order to claim their seat on the Ubet Jet. Ubet Jet flooded Triple M across the 2.5 weeks leading in to Origin Game 1. By including Ubet in the title of the Promotion along with substantial Ubet exposure on air, online, across Triple M social media platforms, and on the ground we solidified Ubet’s alignment to Triple M and our audience. This promotion also received TV exposure on Channel 7 during their News broadcast in Brisbane.
On Ground:
On game day winners were greeted at Brisbane airport with an exclusive Ubet Jet checking desk, Former Origin Great Shane Webcke in the Boarding Lounge, along with a Ubet Jet media wall and Triple M cheerleaders for photo and social media opportunities. Once in Sydney, the Ubet Jet-load of Maroons fans were bussed to ANZ Stadium to watch the Maroons take the win over
NSW.
Results
Generated increased awareness of the UBET brand
Contributed to a large year on year revenue boost
Reward customers through our surprise and delight program ‘UBET Thrills’