Fill an exclusive passenger jet with dedicated Queenslanders straight to the heart of Cockroach territory, ANZ Stadium, for Origin Game 1. And make a hell of a noise doing it.

• Brand alignment with State of Origin
• UBET brand to be front of mind during State of Origin by creating a unique and memorable
• experience for listeners via Triple M, the home of NRL!
• Get genuine brand buy-in from NRL and Origin fans in Brisbane
• Leverage the sport and NRL creditability of the Triple M brand
• Social, digital, on-ground and on-air support
• Ensure UBET is front of mind for all sports betting across the Origin series
• Excite and entertain listeners
• Align with Triple M talent to add credibility to the UBET brand
• Media First Experiences

On air: To secure a seat on the Ubet Jet listeners registered at triplem.com.au and then listen out across the workday for Marto and Ed’s Ubet Jet boarding call announcing a name and suburb. Passengers were given a nominated time-frame to call the station in order to claim their seat on the Ubet Jet. Ubet Jet flooded Triple M across the 2.5 weeks leading in to Origin Game 1. By including Ubet in the title of the Promotion along with substantial Ubet exposure on air, online, across Triple M social media platforms, and on the ground we solidified Ubet’s alignment to Triple M and our audience. This promotion also received TV exposure on Channel 7 during their News broadcast in Brisbane.

On Ground: On game day winners were greeted at Brisbane airport with an exclusive Ubet Jet checking desk, Former Origin Great Shane Webcke in the Boarding Lounge, along with a Ubet Jet media wall and Triple M cheerleaders for photo and social media opportunities. Once in Sydney, the Ubet Jet-load of Maroons fans were bussed to ANZ Stadium to watch the Maroons take the win over
NSW.

• Generated increased awareness of the UBET brand
• Contributed to a large year on year revenue boost
• Reward customers through our surprise and delight program ‘UBET Thrills’