To promote the series return of Masterchef Australia, we aimed to raise awareness and generate interest and engagement through a large scale campaign. ARN submitted a launch strategy to play out on Radio called ‘Robin, Terry & Bob’s Extraordinary Taste of MasterChef’. 

• Promoting the series return of MasterChef Australia in 2016
• Raise awareness and generate interest
• Engage with audience through a large scale campaign
• Year on year audience

 
97.3  provided a multi-platform campaign including:

• Fully integrated Breakfast Promotion
• Online competitions
• Interviews in the lead up to the event with MasterChef judges
• Integrated video content and photo gallery content post event featuring Gary Mehigan and Matt Preston
• Logo and theming integration throughout the listener event
• Created fully integrated event where listeners and fans of MasterChef could interact with the judges

Delivered an impressive year on year audience growth in Brisbane