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Back to Case Studies
Station
Star 104.5
Campaign Type
Promotion
Timeframe
Target market
Listen to campaign audio
Station
Star 104.5
Campaign Type
Promotion
Timeframe
Target market
Working closely with the team we developed a creative message that intergrated both eastcost requirements with the iconic flavour of the mcdonalds brand message. The ads truly stood out on radio and were testament to the overall campaign success” – Samuel Lentini Eastcoast Beverages
Brief
A third generation family-owned business Eastcoast Beverages is truly local to the Central Coast with all citrus fruit grown locally and processed in Kulnura. The family have been steadily growing their venture with retail giants like Coles, Woolworths and Harris Farm Market stocking some of their products. But after 3 years they could crack the big one, McDonalds.
Campaign Objectives
- Provide McDonalds with a healthy and locally produced product to give an competitive edge
- Re-establish relationships with growing businesses in the area
Insights and Solution
They wanted to sell juice but also to have McDonalds take on their juice as a constant beverage option. To do this McDonalds need to sell over 10,000 units per month.
Our solution...April, 2016: we launch a campaign assault that includes a 3 month trial of stocking six
beverages including apple, orange and pineapple juices, country style lemonade, and Jive smoothies in 17 local restaurants driven by Star 104.5 commercials, street team sponsorship, sampling activations, live reads, social media integration and a competition
Results
- McDonalds sold over 150,000 units! And took on East coast Juice as a regular supplier of juice products!
- 17 local McDonalds restaurants stocked 6 bottled juices in a range of flavours