“Feel Good for the Woman That You Are – the Ultimate Makeover” In order to facilitate this campaign, 97.3FM searched for four women willing to join Breakfast Announcer Robin Bailey in a lifestyle and age makeover. The chosen women (across the five age groups of teens, 20’s, 30’s, 40’s & 50’s) for the makeovers represented the clothing, appearance and confidence dilemmas that women around Queensland face every day. The prize up for grabs for each age group winner was a styling session with a leading stylist and $1,000 worth of clothes specifically chosen for them by Myer.
Week 1: The Breakfast Team solicits entrants to register online.
Week 2: Breakfast interviews with four chosen women and leading stylist give beauty and fashion tips for the various lifestyles.
Week 3: Audio of the styling sessions and subsequent reactions were played back in the Breakfast Show. Listeners were encouraged to pick up a copy of The Sunday Mail to see the transformations.
Week 4: The Sunday Mail and U on Sunday Magazine revealed the stunning new looks from the five beautiful women. The team wrapped up final coverage of the transformations.