Brabham’s Outdoor Power Centre and B-Rock decided that a hashtag driven promotion would be best, as this would allow them to track the results of the campaign. The hashtag #Hondalovin was used and the theme was "Hun Da Outfit is Outrageous", with entrants required to dress up in their most outrageous outfit and be photographed mowing their lawn. Entrant simply had to like Brabham’s Outdoor Power Centre's Facebook page, have their photo entry shared and receive the most likes in order to win.
Entries were monitored by B-Rock, who ensured that there were no inappropriate entries. Entries were forwarded to Brabham’s Outdoor Power Centre for upload to their Facebook page and were also shared on B-Rock's Facebook page. Three finalists were chosen each week over a three week period, with the nine finalists all in the running to win the $599 Honda lawn mower.
Brabham’s Outdoor Power Centre received continuous mentions on B-Rock's morning show and throughout the day, during the course of the three week promotion. Photographs of people wearing super hero and monster outfits were entered, making for an entertaining review process.