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  • Station hit107
  • Campaign Type Branding
  • Timeframe 6 months
  • Target market 10 – 17 yrs, 18 – 24 yrs
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  • Station hit107
  • Campaign Type Branding
  • Timeframe 6 months
  • Target market 10 – 17 yrs, 18 – 24 yrs

We attribute the success of the Kart Mania radio ads to great creative and production from Austereo in Adelaide


Director, Kart Mania.

Brief

The client wanted to stress to the market that Kart Mania was an awesome thing to do and was instrumental in going with a fun campaign that would attract talk.

Campaign Objectives

  • Raise awareness of Kart Mania
  • Attract new customers
  • Increase visits

Insights and Solution

You would rather be go-karting! Due to cost, the client booked a discount yearly package designed for branding, however the client received immediate response similar to a call to action campaign. As a result the strong creative was felt to have been a major component to the success of the campaign.

Results

  • Web traffic increased 40% on the year previous.
  • An 18% increase in new customers over an initial 6-8 month period.
  • Sales increased 8% over a 6 month period.