Communicate to listeners that scrap cars and metal they have at home can be traded in for cash.

Raise awareness and increase sales.

Breaking down is a highly stressful occasion so the idea to use humour, a simple message and phone number would ensure easy recall. The campaign intended to purely increase Dean’s Towing’s brand. The client was given 20 plus bonus spots each month in ROS in order to increase the opportunity to hear.

The increase in amount of scrap cars taken in went from an average of $1000 per month up to $4000 - $5000 per month. This was a 350% increase on average. The client has also increased their overall market share in both categories of towing and scrap metal from around 10% to 50%.