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Surveys
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DAB+ Metropolitan Surveys
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Research & Insights
Radio Advertising Effectiveness
A collection of studies which go beyond audience measurement and explore the effect of advertising on radio audiences behaviours and attitudes.
Brand Building
Radio Alive (2017-2020)
Hear it From A Friend (2013)
Economically Sound (2009)
Marketers Use Radio Phase 1 (2010)
Time and Place (2007)
Advertising Effectiveness (2006)
Brand Search and Purchase
Radio. It's a Love Thing (2014)
Australia's Listening Phase 2 (2010)
Radio + Online - We Just Click! (2008)
Connect with Radio (2012)
ROI
Radio Drives ROI (2015)
Engagement
Engage with Radio Phase 1 (2011)
Engage with Radio Phase 2 (2011)
Major Research
Share of Audio
The Share of Audio study explores Australian's love of audio and what platforms make up the more than 3 hours spent consuming audio daily.
2019
2018
2017
2016
Infinite Dial
The Infinite Dial Australia explores the penetration of online digital audio and social media in Australia and looks at the adoption of technologies.
2020
2019
2018
2017
Other Research & Insights
Power of Radio
Commercial Radio Australia has released its bi-annual Power of Radio insights deck, providing an overview of the latest radio listening figures and industry research.
GfK Radio Insights
GfK Radio Insights is a quarterly study of radio listeners designed to add further behavioural context to the ratings and traditional radio listening.
FCT Reporting
Finding Consumer Trends reports explore regional listeners' attitudes to better understand their buying behavior around selected categories.
Nielsen Consumer Insights
Nielsen Consumer Insights reports segment and analyse radio listeners by their attitudes and behaviors in relation to specific categories.
Category Reports
Category Reports provide a profile of commercial radio listeners in relation to specific topics, based on metro survey data.
Australian Podcast Ranker
Australian Podcast Ranker
The Australian Podcast Ranker is a monthly snapshot of Australia’s most popular podcasts to help guide brands and agencies on where to advertise in podcasting.
2020
2019
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Case Studies
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Case Studies
Meat & Livestock Australia
Seek
Burswood Opel
Dean’s Towing
Gold Coast Mazda
Holden
Nepean Motor Group
Repco
BOQ
Commonwealth Bank Australia
CreditorWatch
Greater Building Society
World Society for the Protection of Animals
4KQs ‘Christmas Lights’
Goose Gully Golf
Kart Mania
SA Lotteries
Triple M Melbourne’s Bunga Bunga
Ben and Jerry’s Icecream
Carlton Draught
Dionysus Australia
Fonterra – Mammoth Milk
Golden Circle
McDonald’s
McDonald’s McCafe
Subway
The Meat-ting Place
Dell Alienware
Harvey Norman Electrical
Toys"R"Us
97.3FM’s ‘Feel Good for the Woman that You Are’
Carlton Dry
Fitzy & Wippa’s For the Love of Sydney
Hot FM’s ‘$30K or $30 Wedding’
Nova 93.7′s ‘The Egg’
Star FM’s Adrenalin Rush
Switzerland Tourism
GIO
NRMA
Brabham’s Outdoor Power Centre
Illawarra Credit Union
BMW
CBUS
Two Men and a Truck
Star Ratings Australia
91.9 Sea FM Barrat’s Brew
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