Media Planning

Thinking of advertising a product, service or event on the radio but not sure where to begin? Commercial Radio Australia provides access to resources and information on radio advertising and strategic media planning. If you're interested in learning more about the radio planning process of whether advertising on radio is a suitable communications plan for your business, follow the links below.

We recommend that you read the Media Planning Guide, if you are interested in advertising your brand on radio. The guide can be downloaded by clicking here or on the link below.

To request a custom radio advertising plan to suit your business needs, please complete the online form by clicking request a free radio plan below and you will receive a call from Commercial Radio Australia within 1-2 business days.

For any further information, please contact Leo Hronsky at

Is radio right for my business?

A media suited to all campaigns

One of the many advantages of advertising on radio is that its can be accomdating to any budget, large or small.

Ultimately the amount a business will need to invest in radio advertising depends on what that business wants to achieve. Whether it's to promote the opening of a new local store, or to raise awareness of a national brand, radio advertising is highly customisable to your businessses needs, resources and budget.

An essential factor to the success of radio advertising is to establish who your target audience is and what the campaign objective is. Once this has been determined, ratings data can provide a guide as to the optimal way to reach this audience.

Don't know how to produce a commercial or not sure how to get started? Radio stations have dedicated teams, skilled at producing commercials that get results

Contact us today and we can put you in contact with a station that suits your campaign needs.