Media Planning

Thinking of advertising a product, service or event on the radio but not sure where to begin? Commercial Radio Australia provides access to resources and information on radio advertising and strategic media planning. If you're interested in learning more about the radio planning process of whether advertising on radio is a suitable communications plan for your business, follow the links below.

We recommend that you read the Media Planning Guide, if you are interested in advertising your brand on radio. The guide can be downloaded by clicking here or on the link below.

To request a custom radio advertising plan to suit your business needs, please complete the online form by clicking request a free radio plan below and you will receive a call from Commercial Radio Australia within 1-2 business days.

For any further information, please contact Leo Hronsky at leo.hronsky@commercialradio.com.au

How is radio planned?

PLANNING AN EFFECTIVE RADIO CAMPAIGN

In 2017, radio is far more than a “Reach and Frequency” medium. As radio continues to innovate, it has adapted to the world of digital and rather than live in its shadow, the medium has taken full advantage of the online space, using websites, apps and social media as an additional way to connect with its audience.

In an average week over 95% of Australians are reached by broadcast radio alone. Though how exactly does a business plan an effective radio campaign?

There are two essential elements that should be determined before all else:

  • Who the target audience is (reach)
  • How often they need to hear the ad to take action (frequency)

Once a buiness knows who they are trying to communicate with, ratings data can help determine which stations this audience listen to, and equally importantly, when they are listening.

Need help determining the best station to reach your audience? Contact us today for assistance in creating a radio campaign plan.